Audi India has officially launched the Q2, its most affordable luxury SUV yet, with prices ranging from Rs 34.99 lakh to Rs 45.89 lakh (ex-showroom). This compact SUV aims to bring fresh customers into the Audi fold, just as the Q3 once did in 2012. Let’s dive deep into what makes the Q2 a noteworthy launch in India’s premium car segment.
Summary Table: Audi Q2 Launched in India
| Feature | Details |
|---|---|
| Model | Audi Q2 |
| Price Range | Rs 34.99 – Rs 45.89 lakh (ex-showroom) |
| Engine | 2.0-litre TFSI petrol, 190 hp |
| Transmission | 7-speed S tronic dual-clutch |
| Drivetrain | Quattro All-Wheel Drive |
| Boot Capacity | 405L (expandable to 1050L) |
| Top Features | Audi Drive Select, Virtual Cockpit, Ambient Lighting, Smartphone Interface |
| Official Website | https://www.audi.in |
Audi Q2: A New Benchmark in Entry-Level Luxury
Audi has timed the launch of the Q2 strategically, arriving just after BMW’s introduction of the 2 Series Gran Coupe. The Q2 is poised as Audi’s most accessible offering in the luxury SUV market, aiming to revive the brand’s popularity in India. Audi previously achieved significant success with the Q3, and hopes to repeat the feat with the Q2.
Balbir Singh Dhillon, Head of Audi India, expressed optimism, stating: “The Audi Q2 is a car we are beyond thrilled to introduce to our India line-up. We believe this car will attract new customers and reignite Audi’s growth story in India.”
Under the Hood: Performance and Powertrain
The Audi Q2 is powered by a 2.0-litre, four-cylinder TFSI petrol engine producing 190 hp and 320 Nm of torque. Paired with a 7-speed S tronic dual-clutch automatic transmission, the car also features Audi’s iconic quattro permanent all-wheel drive system. Progressive steering and a four-link suspension setup ensure a refined yet engaging driving experience.
This powertrain setup allows for a dynamic and spirited drive, complemented by Audi Drive Select which lets drivers choose from multiple driving modes.
Variants and Pricing
The Audi Q2 is available in five different variants, offering buyers a range of feature sets to choose from:
- Standard
- Premium
- Premium Plus I
- Premium Plus II
- Technology
Prices start at Rs 34.99 lakh and go up to Rs 45.89 lakh (ex-showroom), making the Q2 an attractive option for first-time luxury buyers.
Design and Styling
Visually, the Audi Q2 stands out with a characterful and compact design. Unlike its predecessor Q3, which was seen as lacking in premium touches, the Q2 is fully loaded. The car comes with LED headlamps, a bold single-frame grille, stylish alloy wheels, and dynamic body lines that enhance its urban SUV persona.
At the rear, the design is clean and contemporary, while the roofline and stance give it a sporty edge. The Q2 is finished with dark trims and a muscular design language that speaks to both luxury and performance.
Interior and Features
Inside, the Q2 feels like a true luxury offering. The standout feature is the high-resolution 31.24 cm Audi Virtual Cockpit, which provides driver-focused information in both Classic and Dynamic views.
Key Interior Highlights:
- LED Ambient Lighting with 10 color options
- Audi MMI with navigation and smartphone interface
- Audi Phone Box with wireless charging
- Audi Sound System with 10 speakers and subwoofer (180W output)
- Apple CarPlay and Android Auto integration
- Premium upholstery and soft-touch materials throughout
The interior is thoughtfully designed to maximize comfort while integrating modern tech seamlessly.
Practicality and Boot Space
The Q2 is surprisingly practical for a compact SUV. It offers 405 litres of boot space as standard, which can be expanded to 1050 litres by folding the rear seats flat. This gives it the flexibility for weekend getaways and everyday utility.
Audi Q2 in Context: Market Dynamics and Strategy
The launch of the Q2 comes at a time when the Indian luxury car market is undergoing a transition. With stagnant sales volumes since 2015 and luxury vehicles accounting for just 1% of total automobile sales in India, manufacturers are keen on introducing more affordable models.
Dhillon added, “If the market remains at just 1 percent, we will only eat into each other’s sales. The need is to expand the pie so everyone can grow.”
Audi’s decision to launch the Q2 and possibly attract younger, first-time buyers is part of a wider strategy to revive interest and boost volumes.
Audi’s Performance and Outlook in India
Audi faced a challenging time recently, with 2019 sales dropping by 29% to just 4,594 units. This marked its third consecutive year of decline. However, models like the Q2 could help the company regain some of the momentum it lost since its peak years between 2012-2015.
The focus now is on value-driven luxury offerings that deliver performance, style, and practicality without breaking the bank. The Q2 fits this bill perfectly.
Frequently Asked Questions (FAQs)
Q1: Is the Audi Q2 available in diesel?
Ans. No, Audi India has discontinued diesel offerings. The Q2 comes only with a 2.0L TFSI petrol engine.
Q2: What is the mileage of Audi Q2?
Ans. The Audi Q2 offers a mileage of approximately 15-17 km/l under standard driving conditions.
Q3: Does the Audi Q2 come with a sunroof?
Ans. Yes, higher variants of the Q2 come equipped with a panoramic sunroof.
Q4: Is the Audi Q2 a good buy for first-time luxury car owners?
Ans. Absolutely. With its compact size, premium features, and reasonable pricing, it makes a strong case for itself.
Q5: Where is the Audi Q2 manufactured?
Ans. The Q2 is imported as a Completely Built Unit (CBU) to India.
Conclusion
The Audi Q2 is more than just an entry-level luxury SUV. It’s a statement of Audi’s commitment to accessible luxury and technological innovation. Packed with features, backed by a strong engine and distinctive design, the Q2 is a bold attempt to capture a wider audience. For those looking to step into the luxury car segment without going overboard on budget, the Q2 offers a compelling proposition.
For more information, visit the official Audi India website.
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