New Mahindra Thar Roxx Launch: Premium 4×4 SUV Starts at ₹14 Lakh

Tushar

Mahindra has taken a significant leap forward in the off-road SUV segment with the introduction of the Thar Roxx. This new 5-door premium version of the iconic Thar is engineered to offer a perfect balance between rugged off-road capability and upscale comfort. Priced from Rs. 14 lakh, the Thar Roxx is poised to be a game-changer in the adventure SUV market.

Short Summary: Mahindra Thar Roxx Launched

New Mahindra Thar Roxx Launch: Premium 4x4 SUV Starts at ₹14 Lakh
Key Details Specification / Info
Model Name Mahindra Thar Roxx
Starting Price Rs. 14 Lakh (Ex-showroom)
Engine Options 2.0L Turbo Petrol / 2.2L Turbo Diesel
Transmission 6-speed Manual / 6-speed Automatic
Drive Options 2WD (RWD), 4WD (Diesel only)
Boot Space 447 Liters
Infotainment System 10.25-inch Touchscreen with Apple CarPlay & Android Auto
Safety Features 6 Airbags, ADAS, ESP, 360-degree Camera
Seating Capacity 5 Adults
Official Website www.mahindra.com

Design: Rugged Character with Premium Touches

Exterior Evolution

The Thar Roxx embraces the classic Thar DNA with a bold and muscular design while incorporating several premium touches. It features:

  • Redesigned six-slat grille
  • Projector headlamps
  • C-shaped LED DRLs
  • 18-inch alloy wheels standard (19-inch optional on top trims)
  • LED tail lamps and tailgate-mounted spare wheel

With an extended length of 4428mm and a wheelbase of 2850mm, the Thar Roxx’s new 5-door layout adds a strong road presence and enhanced practicality.

Dimensions

  • Length: 4428mm
  • Width: 1870mm
  • Height: 1923mm
  • Wheelbase: 2850mm

Interior: Comfort, Space & Tech Redefined

The cabin of the Thar Roxx has undergone a complete transformation, offering:

  • Dual-tone interiors in Beige-Black or Mocha Brown
  • Leatherette upholstery and soft-touch materials
  • Panoramic sunroof covering both rows
  • 10.25-inch touchscreen infotainment system
  • Wireless Apple CarPlay and Android Auto
  • 10.25-inch digital instrument cluster
  • 9-speaker Harman Kardon audio system
  • Multi-zone automatic climate control
  • Ventilated and power-adjustable front seats

Rear Seat & Boot Space

The second row now offers generous legroom, deep seat recline, a center armrest, and dedicated USB Type-C ports. Boot space is rated at 447 liters, a significant improvement over the 3-door Thar.

Engine and Performance Options

The Thar Roxx offers two engine choices:

Specification 2.0L mStallion Petrol 2.2L mHawk Diesel
Power Output 177 PS 175 PS (152 PS in lower trims)
Torque 380 Nm 370 Nm (330 Nm lower trims)
Transmission 6-speed MT / AT 6-speed MT / AT
Drive Configuration 2WD (RWD) 2WD (RWD) / 4WD
Fuel Efficiency (ARAI) 12.4 kmpl 15.2 kmpl

Suspension & Off-Road Capabilities

The SUV features independent double wishbone front and multi-link rear suspension with Watts linkage, ensuring ride comfort and stability.

Off-road Highlights:

  • Selectable 4WD with high/low range
  • Electronic locking differential (top variants)
  • 650mm water wading capacity
  • Multiple drive modes for different terrains

Safety: Built to Protect

Mahindra has included extensive safety features in the Thar Roxx:

Safety Feature Availability
Airbags 6 airbags standard
ADAS (Level 2) From AX3L variant upward
Electronic Stability Program (ESP) Standard
Hill Descent Control Standard
Traction Control Standard
360-degree Camera Available on top trims
ISOFIX Mounts Standard
All-wheel Disc Brakes Standard
TPMS Standard
Electronic Parking Brake + Auto Hold Higher variants

Variants & Pricing

Variant Price (Ex-showroom) Key Features
MX1 Rs. 12.99L (Petrol) / Rs. 13.99L (Diesel) Base variant with LED DRLs, steel wheels
MX3 Rs. 14.99L (Petrol AT) / Rs. 15.99L (Diesel MT) 8-inch touchscreen, cruise control, rear AC vents
AX3L Rs. 16.99L (Diesel MT) 10.25-inch displays, ADAS features, wireless connectivity
MX5 Rs. 16.49L (Petrol) / Rs. 16.99L (Diesel) Comfort upgrades, better sound system
AX5L Rs. 18.99L (Diesel AT) Sunroof, premium sound, safety enhancements
AX7L Rs. 18.99L (Diesel MT) / Rs. 23.09L (Diesel AT 4WD) Full-featured, ventilated seats, 4WD

New Features Introduced in March 2025

Mahindra has added three key convenience features in a recent update:

  • Keyless entry with request sensors
  • Sliding co-driver armrest
  • Aerodynamic wipers for noise reduction

Color Options

The Thar Roxx is available in seven bold color options:

  • Everest White
  • Stealth Black
  • Nebula Blue
  • Battleship Gray
  • Deep Forest
  • Tango Red
  • Burnt Sienna

Market Positioning

The Thar Roxx sits uniquely between hardcore off-roaders and urban SUVs. It competes directly with the Force Gurkha 5-door but also overlaps with models like:

  • Hyundai Creta
  • Kia Seltos
  • Mahindra Scorpio-N (lower variants)

Its design and feature set make it ideal for buyers seeking adventure vehicles without compromising family comfort and everyday practicality.

FAQs About Mahindra Thar Roxx Launched

Q: Does the Thar Roxx come with 4×4 capability?

Ans. Yes, but only with diesel variants in higher trims.

Q: What is the ground clearance of the Mahindra Thar Roxx?

Ans. It offers substantial ground clearance suitable for challenging off-road trails.

Q: Does the Thar Roxx include ADAS?

Ans. Yes, from the AX3L variant upward, including adaptive cruise control and lane keep assist.

Q: What is the boot space of the Thar Roxx?

Ans. It has 447 liters of boot space — significantly more than the 3-door Thar.

Q: Is the Thar Roxx suitable for daily driving?

Ans. Absolutely. With its comfort features, spacious interior, and tech, it’s ideal for daily and weekend use alike.

Conclusion

The Mahindra Thar Roxx takes the legacy of the Thar to new heights. With a five-door layout, upscale interior, advanced technology, and serious off-road credentials, it redefines what an adventure SUV can be. Priced competitively and loaded with features, the Thar Roxx appeals to a broader audience — from die-hard off-roaders to family SUV buyers.

Official Website: www.mahindra.com

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About the Author
Tushar is a skilled content writer with a passion for crafting compelling and engaging narratives. With a deep understanding of audience needs, he creates content that informs, inspires, and connects. Whether it’s blog posts, articles, or marketing copy, he brings creativity and clarity to every piece. His expertise helps our brand communicate effectively and leave a lasting impact..